This project was a redesign of a local Pittsburgh business, MGR CPA & Consultants. In order to appeal to a more modern audience, while maintaining a homely, intimate experience, in contrast to larger financial firms.
Above are alternate color variants that were explored.
Above is a concept called "shard" which is what the final logo resembles most
Here is a variant that exudes a "higher class" if you will, inspired by luxury brands such as Gucci and Tiffany & Co
Below are various thumbnail sketches
