![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/829324a0-2c56-4be2-b822-f97a19968c5f_rw_3840.png?h=9baee54a0631acb2985646d99d64262d)
This project was a commission for the CrossFit gym I currently coach at. I was tasked with creating branding and an identity for the gym. The above logo is the main mark used. Below is an abbreviated version, a holiday "remix" of the design and a marathon shirt design.
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/5b7a83be-9300-4f9c-a7a6-d8687b6e8782_rw_3840.png?h=b8e6a3b7e0fd7f51ba14a235f15f33ce)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/abaa2ea2-c1b6-4538-9181-0ba4ce76210c_rw_3840.png?h=6d161e48d1f8084546bd41cab10a1002)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/a1831133-b3a8-4dd8-93cc-9d06e096aa45_rw_3840.png?h=12904402bf9f4e15e1c2b70e89a20ba8)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/c35b1051-2aeb-4758-84f4-cb925f5d20a9_rw_3840.png?h=1520790f24dd123cc2bf282ae1462d82)
The following are images of apparel designed from the main, abbreviated, and holiday logos.
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/92110442-f08b-49ff-a825-91a8d590afb9_rw_1920.jpg?h=4da4ca24dd1510d18e0306acf8d2cfc5)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/55371ee4-9fdc-4cf3-b704-89d2ca299b07_rw_1920.jpg?h=a1edd983af3fd4467a24690337ffb046)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/b8b9820e-76bf-45b7-b40a-f32cc3f1a9eb_rw_1920.png?h=adb1670df702b8fcf84349892b438db8)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/f594a2bc-a6a0-442e-bd9d-4ce609d5389d_rw_1920.png?h=a75c6c71e99415fac46089c3b21b48b9)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/a7c2390a-842b-498a-b630-1b3a0872ba95_rw_1920.png?h=dce198e926ff93635dd43372c8a6a953)
Before the name "CrossFit Pine Creek" was chosen, other names were considered, and the following are rejected logo concepts based on a few of those names as well as the final one.
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/2f5efe0b-b6a0-4c6d-864e-be1a495c220a_rw_1920.png?h=1a985d7d96c945b90f511f5188794c3e)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/aabe8b8a-254c-4b91-bc66-8087e549b4ad_rw_1920.png?h=2f30e5856f371362b8e1c39d711a5c18)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/7599e07e-f1ac-43cf-a6a9-6e4dab0cf12e_rw_3840.png?h=ab3a66d35d4a1c72ce60c5dde13fbae9)
![](https://cdn.myportfolio.com/1ed3398c-5a14-45c7-8624-707e8012e071/beed5496-cbe5-4e4a-8bc2-67b0a1eb6fbb_rw_3840.png?h=f1b7f20862a6341f91de17519d4d2673)